Matterport or iGuide?
Choosing the Right Property Capture Technology
If you've attended a real estate conference, opened an email from REA Group or CoStar Group, or spoken with your property technology representative recently, you've probably noticed one thing, Virtual Tours are receiving more attention than ever before!
That's no coincidence.
CoStar Group's acquisition of Matterport and REA Group's investment in iGuide have created two major technology ecosystems competing to deliver better property marketing solutions across Australia.
For real estate agencies, commercial agents and property professionals, that's good news.
More innovation. More choice. Better tools.
But it also raises an important question.
Should you choose Matterport or iGuide?
The answer is simpler than you might think.
At R24, we believe the best technology is the one that delivers the right outcome for your project.
Rather than recommending a single platform for every property, we provide capture services using both Matterport and iGuide, allowing us to recommend the most suitable solution based on your objectives, budget and intended use.
That doesn't just mean choosing the platform with the right features. It also means taking advantage of the best commercial opportunities available. With Domain promoting Matterport and REA Group promoting iGuide, both organisations are investing heavily in encouraging agencies to adopt their preferred platform through various incentives, integrations and promotional offers.
Whether you're marketing a residential property, leasing a commercial building, documenting an existing facility or creating plans for refurbishment works, both platforms have their strengths.
Our recommendation: Choose the platform that provides the greatest overall value for your listing.
What do Matterport and iGuide have in common?
Both platforms can produce far more than an interactive Virtual Tour.
From a single site visit, they can provide:
Interactive Virtual Tours
Accurate Floor Plans
Property measurements
Marketing images extracted from the tour
Online property documentation
Building information that remains accessible long after the inspection
For many projects, this means one inspection can replace multiple site visits while producing everything needed for marketing and documentation.
Professional Marketing Floor Plans
One of the biggest misconceptions is that Virtual Tour platforms only produce walkthroughs.
In reality, both Matterport and iGuide can produce professionally presented marketing Floor Plans suitable for Residential and Commercial property campaigns.
At R24, every floor plan is professionally formatted into an industry-standard marketing layout with clear room names, dimensions and a clean presentation. We can also customise the branding to match your agency, ensuring the finished product integrates seamlessly with your existing marketing material.
Marketing Images Without a Separate Photography Shoot
Another advantage often overlooked is the ability to extract high-quality marketing images directly from the Virtual Tour.
While prestige campaigns may still benefit from a dedicated professional photographer, image extraction provides an excellent alternative for investment properties, commercial buildings, rental properties and projects where marketing budgets or timeframes are limited.
One site visit can deliver:
Virtual Tour
Marketing Floor Plans
Marketing Images
without the need to organise multiple appointments.
Choosing the Right Platform
Every project is different.
Matterport is widely recognised for its advanced Digital Twin capabilities and is commonly used across commercial property, facilities management, architecture, engineering and refurbishment projects where point clouds, BIM models or existing building documentation may also be required.
iGuide has become increasingly popular within residential and commercial real estate, delivering interactive tours and accurate floor plans while integrating with the evolving Australian property marketing landscape.
For many agencies, the decision may even be influenced by the incentives and marketing opportunities available through the platform they already use.
That's why there isn't a single "best" platform.
There is simply the platform that best suits your property and your objectives.
Need Capture Services Rather Than a Camera?
Not every agency wants to purchase equipment, train staff or manage processing.
Many simply need a reliable capture partner who can produce consistent, professional results whenever required.
R24 provides Matterport and iGuide capture services throughout Perth, Melbourne and Sydney, with national coverage available for regional and multi-site projects.
Whether you need a single residential property captured tomorrow, a commercial office, an industrial facility or support across multiple locations, our team can help.
More Than Just Virtual Tours
Virtual Tours are often where the conversation starts.
But they can also become the foundation for a much broader range of property services, including:
Existing Conditions Building Plans
CAD & DWG Drawings
Point Clouds
BIM Models
Asset Registers
Commercial Condition Reports
Facilities Management
Building Refurbishment Projects
That's why we don't see Matterport and iGuide as competing products.
We see them as two excellent technologies that help us deliver better property information.
The Right Technology for the Right Project
As Australia's property industry continues to embrace digital building information, agencies and property professionals have more choice than ever before.
Whether your priority is marketing, documentation or long-term building management, R24 can help you select the technology that delivers the best result.
Because the objective isn't to choose Matterport or iGuide.
It's to choose the solution that gives you the best outcome.