What is iGUIDE?
R24 Now Offers Professional iGUIDE Capture Services Across Australia
The Australian property marketing landscape is evolving, and iGUIDE is quickly becoming one of the industry's most talked-about virtual tour platforms.
With REA Group now holding a majority ownership in Planitar, the Canadian company behind iGUIDE, more residential and commercial agencies are beginning to explore the platform and take advantage of new listing incentives available through realestate.com.au and realcommercial.com.au.
At R24, we've been delivering professional Virtual Tour capture services across Australia for many years using Matterport technology. We're now pleased to offer iGUIDE alongside Matterport, giving our clients greater flexibility and the ability to choose the platform that best suits their marketing campaign.
Our focus has never been on promoting one technology over another. It's about helping our clients achieve the best possible outcome for every property.
Who is R24?
R24 is one of Australia's most experienced providers of professional Virtual Tour and property capture services.
Formerly part of the Asset Reports Group, we combine decades of property industry experience with a national capture network operating throughout Perth, Melbourne, Sydney and regional Australia.
Our team works with:
Residential Real Estate Agencies
Commercial Agencies
Property Managers
Architects & Designers
Building Owners
Facilities Managers
We capture everything from apartments and family homes through to office buildings, shopping centres, industrial facilities and large property portfolios.
Having successfully delivered Matterport Virtual Tours throughout Australia for many years, we've now expanded our services to include iGUIDE, providing clients with even more choice.
What is iGUIDE?
iGUIDE is a professional property capture platform that combines multiple marketing deliverables from a single site visit.
An iGUIDE capture can include:
Interactive 3D Virtual Tour
Professionally presented Marketing Floor Plan
Accurate room measurements
Marketing images
Property information suitable for online listings
For residential agencies, it provides buyers with an interactive way to explore a property before attending an inspection.
For commercial agencies, it also delivers valuable measurement and layout information that assists prospective tenants and purchasers.
Who Owns iGUIDE?
iGUIDE is developed by Planitar Inc., a Canadian technology company specialising in digital property documentation.
In Australia, the platform has gained significant momentum following REA Group's majority investment in Planitar, making iGUIDE an increasingly important part of the Australian real estate marketing landscape.
At the same time, CoStar Group, owner of Matterport and Domain, is continuing to invest heavily in Matterport technology.
For agencies, this competition is positive. Both platforms continue to innovate, and agencies now have greater choice depending on their preferred marketing platform, available incentives and campaign objectives.
Why Agencies Are Talking About iGUIDE
One of the biggest reasons for the recent increase in interest is the promotional incentives currently available through REA's property portals.
For agencies already investing in premium online listings, these offers can significantly reduce the cost of adding a professional Virtual Tour.
Current iGUIDE Listing Offers
Residential Agencies
Agents can currently receive:
$250 off a realestate.com.au Luxe Listing
when an iGUIDE 3D Tour is included with the campaign.
Commercial Agencies
Commercial agencies can currently receive:
$400 off a new Elite Plus or Elite Plus Unlimited listing on realcommercial.com.au
when an iGUIDE 3D Tour is added either when the listing is uploaded or during the life of the campaign.
The commercial offer applies to eligible sale and lease listings uploaded between 1 July and 31 December 2026, while available credits last.
For many smaller commercial properties, this credit may offset most or even all of the cost of an R24 iGUIDE capture package.
What Does an R24 iGUIDE Package Include?
Every R24 iGUIDE appointment is designed to maximise value from a single site visit.
Our packages include:
Interactive iGUIDE Virtual Tour
Professionally presented Marketing Floor Plan
Marketing Images extracted from the capture
Fast turnaround
National service coverage
Rather than organising separate visits for photography, floor plans and virtual tours, everything is captured during one appointment.
Transparent Pricing
Residential
Prices (ex GST)
Apartment: $200
Townhouse: $250
House: $300
Commercial
Prices (ex GST)
Up to 100m²: $200
101–200m²: $250
201–300m²: $300
301–400m²: $350
401–500m²: $400
501–600m²: $450
601–700m²: $500
701–800m²: $550
801–900m²: $600
1000m²+: Quoted
All prices include:
iGUIDE Virtual Tour
Marketing Floor Plan
Marketing Images
Matterport or iGUIDE?
This is one of the questions we're being asked most often.
The answer depends on your listing, your preferred property portal and the objectives of your marketing campaign.
Because R24 offers both Matterport and iGUIDE, we can recommend the platform that provides the greatest value for your property, whether that's taking advantage of current listing incentives or selecting the technology that best suits the project.
Our advice is always based on achieving the best outcome for our clients, not promoting one platform over another.
National iGUIDE Capture Services
R24 provides professional iGUIDE capture services throughout Australia, including:
Perth
Melbourne
Sydney
Regional Australia
Interstate commercial projects
Whether you need a single residential listing, a commercial leasing campaign or national portfolio support, our experienced team is ready to help.
Ready to Learn More?
If you'd like to learn more about iGUIDE, discuss current REA listing offers, or book a capture, contact the R24 team today.
We'll help you choose the right platform for your next property and deliver everything you need from a single site visit.